$100M Leads
Alex Hormozi
A Tier
When to Read
Early stage, when you need to start generating leads
Main Takeaway
Lead generation is a system, not a mystery. Use lead magnets and multiple channels to create predictable inbound.
Style
Theoretical
Practical
Super practical and useful. It's almost like a list of actionable ideas for selling and engaging. The concept of lead magnets is especially interesting. I found it incredibly useful. Early stage must read, especially if you're in sales, marketing, or a CEO. Covers socials, content, free products, ads, and more. It's not philosophical; it's a playbook you can start executing from immediately.