Build
Tony Fadell
S Tier
When to Read
When you're struggling to tell the story of your product
Main Takeaway
Product is story. If you can't tell a compelling story about what you're building and why, you don't understand your product yet.
Style
Theoretical
Practical
By the creator of the iPod and Nest. Not too practical but incredibly interesting stories and ways of thinking about product. Contrarian to many other things I've read. Talks about how product IS story, how Steve Jobs thought about it. Interestingly structured with cross-references between sections. Covers the Google-Nest acquisition and the culture clashes. Not a must read because it's not too practical, but I really enjoyed it. If you're struggling to tell the story of your product, this is the one to pick up.