Crossing the Chasm
Geoffrey A. Moore
S Tier
When to Read
Before starting a startup
Main Takeaway
There's a dangerous gap between early adopters and the mainstream. You cross it by dominating a niche, not by going broad.
Style
Theoretical
Practical
Must read for everyone before starting a startup onward. It talks about how to think about markets, how to formulate your product to monopolize a market. Both practical and theoretical, with plenty of real examples. The framework for thinking about technology adoption and the gap between early adopters and the mainstream is one of the most useful mental models I've picked up.