Founding Sales
Peter Kazanjy
S Tier
When to Read
Before your first sales call
Main Takeaway
Selling is a skill you can learn. As a founder, you must understand the mechanics of sales even if you're technical.
Style
Theoretical
Practical
Must read, especially if you're in sales or a CEO who hasn't sold before. At Autonoma we're all engineers and nobody had sold before. It sets you in the correct mindset to sell. Must read if you're a founder of any role. You need to know how sales should work, even if you're not the one doing it. It's the handbook I wish I had from day one.