

Jim Collins
Sequel/prequel to Built to Last. Both generational books. A MUST READ for any founder as early as possible. It analyzes many companies that outperformed their competitors by at least 3x for 15 years. It gives a framework that repeats across all great companies and DOESN'T repeat on the failing companies at least less than 30% of the time. It explains how companies went from good to great very clearly with empirical data. Also read Turning the Flywheel, which is an accessory monograph to this one.