Hacking Growth
Sean Ellis & Morgan Brown
B Tier
When to Read
When you're ready to think about systematic growth
Main Takeaway
Growth isn't just marketing spend. The best companies find creative, repeatable mechanisms to grow.
Style
Theoretical
Practical
Super interesting. Very complementary to Product-Led Growth and The Cold Start Problem. Talks about not thinking that growth equals marketing spend. How can you grow scalably and predictably? How did Dropbox do it? How did PayPal do it? Real case studies of companies that found creative, systematic ways to grow without just throwing money at ads.