Predictable Revenue
Aaron Ross & Marylou Tyler
C Tier
When to Read
If you've never studied sales and run a sales-driven company
Main Takeaway
Separate your sales roles. Specialize prospecting, closing, and account management for predictable results.
Style
Theoretical
Practical
Interesting for sales-driven companies. I didn't get much I hadn't read elsewhere. If you've never studied anything about sales, it's probably worth a read to understand the outbound sales machine concept. Otherwise, Founding Sales and $100M Leads cover the territory better.