Product-Led Growth
Wes Bush
B Tier
When to Read
Early, before making product distribution decisions
Main Takeaway
Your product is your sales machine. Design it so users can experience value before talking to anyone.
Style
Theoretical
Practical
Good to read when starting out. Skip if you sell to enterprise. It explains how to think about product-led growth products and sets you in the correct mindset for understanding that the product IS your sales machine. Provides good examples. Good for any stage but best read early so you internalize these concepts before making architectural product decisions.