Venture Deals

Venture Deals

Brad Feld & Jason Mendelson

S Tier
When to Read
As early as possible, well before you raise. Then re-read it with a notebook the moment a term sheet is in sight.
Main Takeaway
Founders can and should understand the mechanics of a venture deal cold: the economics, the control terms, and every clause of the term sheet. Learn the vocabulary before you need it and you negotiate from understanding instead of fear.
Style
Theoretical
Practical

I finished it, and the provisional B I gave it while reading was too timid. This is an S tier book, and it belongs on the shelf of every founder as early as humanly possible. Feld and Mendelson do exactly what the title promises: they make you smarter than your lawyer and your VC about the actual mechanics of a deal, the economics, the control terms, and the term sheet clause by clause, along with the real incentives of everyone sitting at the table. What surprised me most is how short and sharp it is. No filler, no padding, just the stuff you need before you raise. The mistake would be to treat it as a reference you only crack open once a deal shows up. Read it early, internalize the vocabulary, and re-read it with a notebook the moment a term sheet is on the horizon. Do that and you negotiate from understanding instead of fear. Loved it.

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